> Source: https://www.trackmedia.app/blog/linkedin-analytics-report-template · Last updated: 2026-10-06

# LinkedIn analytics report template to copy

Copy this LinkedIn analytics report template into a spreadsheet: the metrics LinkedIn gives profiles and Pages, how to export them, and how to read the result.

*Guides · Published 2026-10-06*

A LinkedIn analytics report template needs two tabs: a per-post log and a period summary (weekly or monthly), filled from LinkedIn's creator analytics for a profile or its Analytics tabs for a Page. The tables below are laid out so you can copy them straight into a spreadsheet, and the sections after them explain where each number comes from and how to read it.

The metric names, paths, date ranges and export options come from LinkedIn's Help pages, read on October 6, 2026. LinkedIn does not publish one report layout, so the template is ours, built only from fields LinkedIn actually shows. The last sections say what TrackMedia's code reads from LinkedIn, and what we could not verify.

## What analytics does LinkedIn give a personal profile?

Every member gets two kinds. LinkedIn's [creator analytics page](https://www.linkedin.com/help/linkedin/answer/a704175) says all members can open combined post analytics (short posts, images, videos, events, polls and articles over time) and audience analytics (follower growth and demographics). The path on desktop is **Me**, **View Profile**, then the **Analytics** section, then **Show all analytics**.

LinkedIn's [combined post analytics page](https://www.linkedin.com/help/linkedin/answer/a701208) lists the metrics. Switch the dropdown to **Impressions** to see impressions, in-network and out-of-network percentages, and members reached. Switch it to **Engagements** to see reactions, comments, reposts, saves and sends. An **Export** button saves the view as an .XLSX file.

The date range needs care, because LinkedIn's pages differ. The combined post analytics page says you can pick from the past seven days up to the past 365 days. The creator analytics page shows a **Past 7 days** dropdown and, in its mobile steps, says custom date range selection is available only in the LinkedIn mobile app. Check what your own screen offers before you build a monthly habit around one range.

For a single post, [LinkedIn's post analytics page](https://www.linkedin.com/help/linkedin/answer/a525196/view-post-analytics-for-your-content) says to click **Me**, then **Posts & Activity** under **Manage**, pick a tab, and click the impressions count or **View analytics**. It also says only you can see your post analytics. The same page lists how long data stays available: video metrics 180 days, articles and newsletters 2 years, and for other content 1,000 days for discovery and social engagement, 400 days for reach and 180 days for demographics. That is the reason to log numbers as you go instead of relying on LinkedIn to still show them.

## What analytics does a LinkedIn Company Page have?

[LinkedIn's page on accessing Page analytics](https://www.linkedin.com/help/linkedin/answer/a565590) says to open the Page admin view and choose **Analytics** in the left menu. It lists the tabs Content, Visitors, Followers, Search Appearances, Leads, Newsletters, Competitors and Employer Brand. The [Page analytics overview](https://www.linkedin.com/help/linkedin/answer/a547077) says analytics are available for all Page admin roles, and its tab list is shorter and omits Leads, so the tabs you see can vary by Page.

Three tabs matter for a basic report:

- **Content.** [LinkedIn defines](https://www.linkedin.com/help/linkedin/answer/a564051/content-analytics-for-your-linkedin-page) impressions, members reached, clicks, engagement rate (clicks, reactions, comments and shares per impression), reactions, comments, reposts, video views and CTR. It allows up to 365 days for highlights, and says it might take 48 hours for metrics to be reflected, except reactions and comments, which reflect in real time.
- **Visitors.** [Visitor highlights](https://www.linkedin.com/help/linkedin/answer/a570455) show total Page views, unique visitors and custom button clicks for the last 30 days, compared with the previous 30 days.
- **Followers.** [Follower highlights](https://www.linkedin.com/help/linkedin/answer/a570460) show followers since the Page was created and new followers in the last 365 days. The total updates once a day and does not change with the date range.

To export, [LinkedIn says](https://www.linkedin.com/help/linkedin/answer/a551206/) to open Analytics, pick the Content, Visitors, Followers or Competitors tab, click **Export** in the upper-right corner, choose a timeframe and click **Export** again. The file is an XLS file.

![Three columns comparing LinkedIn creator analytics, single-post analytics and Page analytics by path, date range and export option, as stated on LinkedIn Help pages.](https://www.trackmedia.app/assets/img/blog/linkedin-analytics-report-template-fig1.svg)

*Where LinkedIn's own analytics live, and what each export covers, per LinkedIn Help pages read on October 6, 2026.*

## What should a LinkedIn analytics report template include?

Keep two tabs. The first is a log with one row per post, so you can compare formats and topics. Record each post at the same age, for example seven days after publishing, or the comparison is unfair to newer posts.

| Column (tab 1: posts) | What to enter | Where it comes from |
| --- | --- | --- |
| Date and link | Publish date, post URL | You |
| Format | Text, image, video, article, poll, event | You |
| Impressions | Count at day 7 | The post's analytics page |
| Members reached | Distinct viewers | The post's analytics page |
| Reactions, comments, reposts | One column each | The post's analytics page |
| Link engagement | Only for posts with a link, if the section appears | The post's analytics page |
| Engagement rate (yours) | (reactions + comments + reposts) / impressions | Calculated in your sheet |
| Note | One line on what you changed | You |

The second tab is one row per week or month. Use the same date range every time and write it in the first column.

| Column (tab 2: period) | Where to read it | Profile or Page |
| --- | --- | --- |
| Period start and end | The date range you selected | Both |
| Total impressions, members reached | Combined post analytics, or Page Content tab | Both |
| Total engagements | Combined post analytics, Engagements view | Profile |
| Clicks, engagement rate, CTR | Page Content tab | Page |
| Total followers, new followers | Audience analytics, or Page Followers tab | Both |
| Page views, unique visitors | Page Visitors tab | Page |
| Posts published, top post | Your log, and the Top performing posts list on a profile | Both |

LinkedIn's engagement rate on Pages includes clicks. The per-post formula above leaves clicks out because personal profiles do not show a rate on the pages we read. If you want the two to match, add clicks to the numerator and say so in a header note.

## How do you read a LinkedIn analytics report?

1. **Compare impressions with members reached.** LinkedIn defines members reached as the distinct members and Pages that saw a post, with repeat views not counted. It calls impressions an estimate that may not be precise, so treat small differences as noise. A big gap suggests the same people see you repeatedly. A small gap suggests each post lands on new people.
2. **Judge posts by rate, not totals.** A post with 400 impressions and 28 reactions, comments and reposts has a 7.0% rate. A post with 4,000 impressions and 120 has 3.0%. The first held attention better, even though the second reached more people. These are example numbers for the arithmetic, not benchmarks.
3. **Split by format.** Sort tab 1 by the Format column and average the rate. Wait for several posts per format before concluding anything.
4. **Check the follower line last.** Compare new followers with the weeks you posted more. It is slower and noisier than post metrics.

LinkedIn publishes no universal target for any of these rates, and we cite none. Your own earlier rows are the only baseline.

## Does TrackMedia read LinkedIn analytics?

TrackMedia's code includes two LinkedIn connectors, one for personal profiles and one for Company Pages, and both request post metrics from LinkedIn's API for posts shown in the [Analytics](https://www.trackmedia.app/#analytics) view. Which numbers actually arrive depends on the permissions LinkedIn has granted the app and the connected member. Numbers LinkedIn declines to send are left out.

- **Profile posts:** reactions (labeled "Reactions"), comments, impressions, reach (LinkedIn's members reached), reposts, link clicks and saves. For the account, TrackMedia asks for followers, first-degree connections, profile views from content and followers gained from content.
- **Page posts:** reactions, comments, impressions, reach, clicks and shares. For the account, followers and lifetime Page views.

TrackMedia also calculates an engagement rate itself, as reactions plus comments plus shares plus clicks, divided by impressions, capped at 100%. That is not a number LinkedIn sends, and we have not compared TrackMedia's totals with the figures on LinkedIn's own screens, so do not mix the two sources in one column. Whether a given connection returns each number in production, and whether Company Page posting is available for your workspace, is not something this article can promise. You can also [schedule LinkedIn posts](https://www.trackmedia.app/#publish) from TrackMedia, and [where to see and edit them](https://www.trackmedia.app/blog/how-to-see-and-edit-scheduled-posts-on-linkedin) is covered separately.

To try it, [create a free TrackMedia account](https://go.trackmedia.app/signup).

## How we checked this

We opened these LinkedIn Help pages on October 6, 2026. Menu labels and numbers are copied from them.

- [View your creator analytics](https://www.linkedin.com/help/linkedin/answer/a704175): path, Impressions and Engagements dropdown, Export, mobile custom range.
- [Combined post analytics](https://www.linkedin.com/help/linkedin/answer/a701208): metrics, 7 to 365 day range, .XLSX export.
- [View post analytics for your content](https://www.linkedin.com/help/linkedin/answer/a525196/view-post-analytics-for-your-content): single-post path, retention windows.
- [Access your LinkedIn Page analytics](https://www.linkedin.com/help/linkedin/answer/a565590) and [LinkedIn Page analytics](https://www.linkedin.com/help/linkedin/answer/a547077): tabs and roles.
- [Content analytics](https://www.linkedin.com/help/linkedin/answer/a564051/content-analytics-for-your-linkedin-page), [visitor analytics](https://www.linkedin.com/help/linkedin/answer/a570455), [follower analytics](https://www.linkedin.com/help/linkedin/answer/a570460) and [export your Page analytics report](https://www.linkedin.com/help/linkedin/answer/a551206/).

We could not verify whether LinkedIn permits exporting a single post's analytics (the page we read does not say), or the exact tab set every Page sees. The Help pages were read in a browser as text, not through a signed-in profile or Page, so we did not see the live screens. We read the desktop steps, plus the mobile steps of the creator analytics page only. The TrackMedia statements come from reading its LinkedIn connector code, not from a test against a live LinkedIn account.