> Source: https://www.trackmedia.app/blog/saas-hunter · Last updated: 2026-10-17 # SaaS Hunter: how to launch your SaaS where buyers look SaaS Hunter is a discovery site for new SaaS products. Here is how a listing helps, how to prepare one, and how to measure the visits it sends you. *Guides · Published 2026-10-17* [SaaS Hunter](https://saashunter.si/) is a discovery site where founders list SaaS products and people looking for software browse new tools. If you are launching a product, or you launched and heard nothing back, a listing puts it in front of visitors who are already searching for software. This guide covers why launch directories like SaaS Hunter are worth your time, how to prepare a listing, what to do on launch day, and how to see which visits turned into sign-ups. ## Why distribution is the hard part Building a SaaS product has never been easier. Getting anyone to notice it has never been harder. New tools launch every week with a landing page, a free trial and high hopes. Most of them stall before their first hundred users. The product is rarely the problem. Distribution is. Social feeds bury a launch post within hours, and paid ads are expensive before you know who your buyer is. A launch directory is a slower, steadier channel: people browse it on purpose, and your page stays up after launch day. ## What SaaS Hunter offers founders A listing on [SaaS Hunter](https://saashunter.si/) gives an early product three things that are hard to get on your own: - **Visitors with a problem to solve.** People on a SaaS directory are looking for tools, not scrolling past them. That makes the traffic small but warm. - **A public product page.** A page outside your own site shows that the product exists, is live and has a team behind it. - **A relevant backlink.** A link from a software site tells search engines what your product is about. It keeps working long after launch day. Smaller directories have one more advantage. On the largest launch sites, a two-person team competes with funded startups for the same front page. A focused site like SaaS Hunter gives smaller products a fairer chance of being seen. ## What it offers people looking for software Finding the right tool usually means juggling review sites, forum threads and sponsored lists. A directory of new products is a shortcut. You can spot useful tools before they are mainstream, often while the founders still answer every email and ship what users ask for. If you are a buyer, [browse SaaS Hunter](https://saashunter.si/) with one job in mind. Searching for "invoicing for freelancers" finds you more than browsing everything. ## How to prepare your SaaS Hunter listing A listing is a starting point, not a finish line. Get these right before you submit: 1. **Lead with the problem, not the features.** Your one-line tagline should say who it is for and what pain it removes. "Invoicing for freelancers who hate spreadsheets" beats "All-in-one financial platform." 2. **Use real screenshots.** Visitors decide in seconds. Show the product doing its main job, not a logo on a gradient. 3. **Pick the most specific category.** Narrow categories have fewer listings and more motivated visitors. 4. **Tag the link to your site.** Add UTM tags so the visits show up as their own source in your analytics. Our guide to [UTM naming conventions](https://www.trackmedia.app/blog/utm-naming-conventions) shows a format that stays readable. 5. **Check the link before you submit.** A typo in a tag splits your numbers in two. Paste it into a [UTM checker](https://www.trackmedia.app/blog/utm-checker) first. A tagged link for a directory listing can be as simple as this: ``` https://yourapp.com/?utm_source=saashunter&utm_medium=directory&utm_campaign=launch ``` ## What to do on launch day ![Launch flow in four steps: prepare the listing with a clear tagline and a tagged link, launch and share the listing, reply to every question, then measure which visits became sign-ups](https://www.trackmedia.app/assets/img/blog/saas-hunter-fig1.svg) *A directory launch in four steps. The last one tells you whether to do it again.* The listing does the most work when you send people to it. On the day it goes live: - **Share it with the people who already know you.** Your newsletter, your community and your followers on each network. Posting to every network at once saves an hour; see how to [post to all social media at once](https://www.trackmedia.app/blog/post-to-all-social-media-at-once). - **Write a different post for each network.** A LinkedIn post about why you built it and a short X post with a screenshot reach different people. Our guide to [cross-posting on social media](https://www.trackmedia.app/blog/how-to-cross-post-on-social-media) covers how to adapt one message. - **Reply to every question.** Fast, human answers turn curious visitors into trial users. Then link to your listing from your own site, for example in an "As featured on" row in the footer. It adds trust for your visitors, and it is how many directories ask to be credited. ## How to measure what a listing sends you A launch feels busy, but busy is not a result. Two weeks after launch, check three numbers in your analytics, filtered to the directory's `utm_source`: - **Visits.** Is the listing still sending people after launch week? - **Sign-ups.** How many of those visits started a trial or created an account? - **Which launch posts drove them.** The social posts that pointed to your listing are part of the same launch. The third number is where TrackMedia fits. When you publish your launch posts with it, every link in a post becomes a tracked short link for the account it goes out on, and UTM tags are added for you. Tags you wrote yourself are never overwritten. Clicks then show up per post and per network, so you can see which announcement sent people to your listing. You can see how that works in [the analytics overview](https://www.trackmedia.app/#analytics). ## Mistakes to avoid - **Listing and leaving.** A listing nobody hears about gets few visits. Share it. - **An untagged link.** Without UTM tags, directory visits blend into "referral" and you cannot tell which listing worked. - **A vague tagline.** "The future of productivity" tells a visitor nothing. Name the job. - **Judging it on day one.** Directory traffic is a slow trickle. Look again after two weeks. ## Sources and dates What we could not verify: we could not load [saashunter.si](https://saashunter.si/) on October 17, 2026, when this guide was written, so it does not describe SaaS Hunter's submission steps, prices, voting or comments. Check the site for how listings work today. TrackMedia's behavior was read from our own code on the same date. Ready to launch? [Submit your product to SaaS Hunter](https://saashunter.si/), and when you announce it, [start for free with TrackMedia](https://go.trackmedia.app/signup) to see which posts send the clicks.