> Source: https://www.trackmedia.app/features/link-tracking · Last updated: 2026-10-20

# See which post, on which network, brought the click

Every link in a post becomes a tracked short link for the account it goes out on, with UTM tags added. Clicks show up per post as they happen, and Google Analytics credits each sale to the post that earned it.

- **A short link per account:** The same post on LinkedIn and Bluesky gets two links, so each network's clicks are counted apart.
- **UTM tags added for you:** Google Analytics credits each visit and sale to the post and network that sent it.
- **Clicks in real time:** Clicks, visitors and referrers show up per post and per network as they happen.

## You post everywhere and can't tell what worked

- **All social traffic looks the same.** Google Analytics lumps visits together as social, so you can't see which post or network sent them.
- **UTM tags by hand.** Building a tagged link for every post and every network is tedious, and one typo breaks the report.
- **Networks that report no clicks.** Some networks show impressions and likes but say nothing about who visited your site.

TrackMedia tags and shortens every link automatically, per account, so each click and sale is credited to the post that earned it.

## Who uses link tracking

- **Creators:** See which post sold the course or the product, and make more posts like it.
- **Brand marketers:** Put clicks and sales per network into the monthly report without building a single link by hand.
- **Agencies:** Show each client the clicks their posts earned, network by network.

## Clicks for every network, even the quiet ones

Some networks report impressions but not link clicks, and some report almost nothing. TrackMedia counts clicks on its own links, so every network has a click number you can compare.

The funnel shows how impressions turn into engagement and then into clicks, so you can see where a post loses people.

## Tags that never fight your own

TrackMedia adds utm_source, utm_medium and utm_campaign to each link. Tags already on your link are kept, so your own campaign naming still works.

- utm_source: the network, such as linkedin
- utm_medium: social
- utm_campaign: the post or your campaign

## How it works

1. **Paste your link.** Put any link in a post as you normally would.
2. **TrackMedia swaps it.** Each network's version gets its own short link with UTM tags.
3. **Watch the clicks.** Clicks per post and per network appear as people tap.
4. **Follow the sale.** Google Analytics credits each visit to the post that sent it.

## Questions

### Which UTM tags are added?

utm_source is the network, utm_medium is social and utm_campaign is the post or campaign. Tags already on your link are kept, never overwritten.

### Do I need a custom domain?

No. Tracked links work as soon as you sign up.

### Are clicks counted on every network?

Yes. Clicks come from TrackMedia's own links, so they are counted on every network, including ones that report no click data of their own.

### Can I make a tracked link without a post?

Yes. Make a short link by hand for a bio, an email or a video description and see its clicks in the same place.

### Does it work with Google Analytics?

Yes. The UTM tags are standard, so Google Analytics and other analytics tools credit each visit to the right post and network.

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